However, the first rock and roll generation preferred rough and tumble bars and taverns to elegant nightclubs, and the nightclub did not attain mainstream popularity until the 1970s disco era.

Karl Denson’s Tiny Universe playing “Groove On” at the Bluebird Nightclub in Bloomington Indiana on 10/23/09 Some music aficionados seek out freeform stations that put the DJs back in control, or end up dumping terrestrial radio in favor of satellite radio services or portable music players.